ACN MLM Business – Opportunity Or Scam?

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ACN, Inc, is a network marketing company that provides consumers low cost telephone service, internet, wireless service, as well as digital and video phones. They have built themselves into a well-known MLM company, and claim to be the worlds largest direct seller of communication products.

ACN has also gained much attention for their income opportunity, and there are some very real concerns about starting or participating in an ACN business. In this article, we will go through and give an unbiased review of the pros and cons of doing an ACN business, and see if ACN is a great business opportunity…or a great scam.

1. ACN – The Good

ACN was founded in 1993 by Greg Provenzano, Robert Stevanovski, Mike Cupisz, and tony Cupisz. They operate in 19 countries and have over 1,000 employees worldwide. The company itself has a pretty simple product line – low-cost telecommunication service, internet service (DSL, broadband, and dial-up) and other basic wireless services. They have experienced double-digit growth for the past few years, and claim to reap $500m in revenue annually. One of the more notable achieve of ACN is that they have gotten Donald Trump to publicly endorse them as a great business opportunity. So far, so good.

2. ACN – The Bad

Whether or not ACN is a good business opportunity, it is clear that Mr. Trump has no intention of starting an ACN business. Additionally, making RVP or SVP (the top positions in ACN) take considerably more work than finding 3 people…who find 3 people…who find 3 people…etc. etc.

The theory of growing an ACN business is that the representative will simply find a few people who are already using telecom service, and switch over to ACN because of the income opportunity. The picture is painted that the distributor can be paid off everyone in their neighborhood who has a telephone…which is most everyone. The problem comes with a marketing concept called positioning.

3. ACN – The Ugly

ACN, like many other MLM’s, teach their distributors to leverage their “warm market”, friends and family. However, when a new distributor comes talking to their friends and family about making a tremendous income with a business opportunity…and the distributor is not making any money…there is a credibility issue that occurs, and the distributor is positioned as a gopher for someone else’s business.

Growing an ACN business can be a great opportunity. They appear to have a good service, but there are plenty of companies that have great products, and many people that market great products never make a dime. There are also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is the marketer, and their ability to target their market effectively.

In closing, I would say that starting and developing an ACN business is lucrative if you know how to effectively use the telephone, the Internet, and other effective marketing tools. It is not a scam, but like any business, success will be determined by the skill-set of the marketer. ACN is definitely not a lottery ticket or a stock option – meaning, you do not just buy in and wait for a payout.

If someone does not have the first clue on how to market effectively, then I would suggest they either learn how to be an effective marketer, or else just use ACN as a way to save a few bucks on your phone bill.

This article can be freely published on a website as long as it is not modified in any way including the author bylines and active hyperlinks.

Business Letter Etiquette

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Business etiquette is fundamentally concerned with building relationships founded upon courtesy and politeness between business personnel. Etiquette, and especially business etiquette, is a means of maximising your potential by presenting yourself positively.

Writing a business letter is not simply a matter of expressing your ideas clearly. The way you write a letter and the etiquette you employ may have a significant impact on your success or failure in business.

Failure to observe correct business letter etiquette can result in you adopting an inappropriate tone, causing offense or misunderstandings, lack of clarity or purpose and hostility or soured relations.

The foundation of good business letter etiquette is ‘Think before you write’. You should be considering who the letter is addressed to, how and why? This will then influence style, content and structure.

Here we cover some of the main issues relating to good business letter etiquette:

Addressing the Letter

Always make sure you have spelt the recipient’s name correctly. It may sound simple, but you would be surprised at how many people fail to do so. The recipient’s name should include titles, honours or qualifications if deemed necessary.

Many people use the ‘Dear Sir/Yours Faithfully’ formula when addressing the receiver. Although this is acceptable for routine matters it is impersonal and should not be used when dealing with those you know, queries or complaints. With these the ‘Dear Mr…./Yours Sincerely’ formula should be adopted.

Once a certain level of familiarity is reached it is not considered bad etiquette to use phrases such as ‘Kind Regards’ or ‘All the best’ at the end of the letter.

Confidentiality

If the content of the letter is sensitive, personal or confidential it must be marked appropriately. Marking the letter ‘confidential’ will suffice in highlighting this fact. If you only want the letter read by the receiver without the interception of a secretary or PA, mark it as ‘Private’, ‘Personal’ or ‘Strictly Confidential’. If you have received such a business letter it is good etiquette to reciprocate and ensure that all future correspondence is kept at that level of confidentiality.

Style

Proper business letter etiquette requires that a consistent and clear approach, combined with courtesy, be employed. As a rule of thumb, aim to keep all business letters formal in style. Even when the receiver is familiar to you, it is advisable maintain a certain level of business etiquette as the letter may be seen by others or referred to by a third party in the future.

However, this does not mean you should use long or uncommon words to express yourself. This merely looks odd and makes the letter unreadable. It is best to read a letter first and consider whether you would speak to that person face to face in the same way. If not, then re-write it.

Letters should be signed personally. It looks unprofessional, cold and somewhat lazy if a letter is left unsigned. However, having a secretary or PA sign on your behalf is not considered a breach of business etiquette.

Humour

Humour can be used in business letters but only when the writer is completely positive the recipient will understand the joke or pun. From a business etiquette perspective it may be wise to avoid humour. This is because firstly, the letter may be read during a crisis, after receiving bad news or on a sombre occasion. Any other time the humour may have been appreciated but under these circumstances it may dramatically backfire. Secondly, the written word is open to misinterpretation. Your sarcastic or ironic remark may be taken the wrong way. Thirdly, it is possible that the letter may be read by a third party who may deem the humour inappropriate and pursue a complaint of some sort.

Responding

Good business letter etiquette calls for letters to be responded to promptly or within certain guidelines. This may normally be considered as 5 working days. If this is not possible then some sort of acknowledgement should be sent either by letter, fax, phone or e-mail.

Always use reference numbers or clearly state the purpose of the letter at the top, for example, ‘Re: Business Letter Etiquette Enquiry’. This allows the receiver to trace correspondence and immediately set your letter within a context.

When replying to points or questions the proper etiquette is to respond in the same order as they were asked.

Managing Conflict

Letters are often an arena for conflicts or disputes. Even in these circumstances there are rules of business letter etiquette that should be adhered to.

If you initiate the dispute then, 1) Explain and set out your case simply and clearly to the most appropriate person, 2) Offer information that may be required by the other party to help answer questions, 3) Indicate a time scale by which you expect a reply or the matter to be resolved.

If you are receiving the dispute then 1) inform senior colleagues who may be affected or who may be able to offer assistance, 2) Submit all replies in draft form for a senior colleague to check, 3) Stick to the facts and the merits of the case and do not allow emotions to become involved, 4) Be polite, patient and courteous.

Using business etiquette in all matters and especially in business letters will ensure you communicate effectively, avoid misunderstandings and maximise your business potential.

Why Robert Kiyosaki Thinks MLM Network Marketing is the Prefect Business

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A home based MLM Network Marketing business is probably one of the most misunderstood business models by the public. Robert Kiyosaki, best selling author of “Rich Dad Poor Dad” dismissed MLM as a marketing scam and never seriously investigated MLM Network Marketing for 15 years.

After achieving his goal of financial freedom, Robert Kiyosaki wanted to share his knowledge with others and help them attain financial freedom also. He wrote “Rich Dad Poor Dad” and “Cash Flow Quadrant” to introduce people to the concept of financial independence. Robert began teaching people how to break free of the poverty mentality that keeps so many people enslaved to their jobs. He wanted to help others achieve financial freedom like he had attained.

Cloud Computing for the Small Business Owner

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Have you heard about Cloud Computing? Not quite the buzz term as “Social Media”, but it’s popular. What is it and why should you care? Every business needs technology – you have a computer, a phone, maybe a fax machine and likely a website. But when you are starting a business on a shoe string, you want to be as resource efficient as possible.

The “cloud” is a term used to refer to a network, and in many cases, the internet. Today a small business can take advantage of many of the services available in “the cloud”. Online you may find ways of taking advantage of hardware and software that another company hosts, and you just pay for the service, much like you pay for your telephone or internet connection.

A small business can take care of shared hardware, web hosting, website hosting, marketing services, computer programmers, writers, and other experts in accounting, marketing, proof reading, accounting, you name it. It allows the SMB owner to pay for a little piece of the technology infrastructure in a very affordable manner. You can get a lot done by finding virtual staff online, and even manage your projects in the cloud. You’ll want to use reputable companies to protect your assets, and be very careful with your intellectual capital.

Done right, this will save you time and money. Each year, I probably subscribe to at least 15 different cloud services, which allows me to keep my virtual company to one permanent employee and a team of approximately 15 virtual staff.

I have a fax machine, telephone, cell phone and my PC’s – but don’t have to keep the servers and security headaches on my business premises. I enjoy getting much of my work done at a fraction of the cost. Other benefits I enjoy is that a lot of my work is accessible to me with merely an internet connection. I have spread my knowledge over other servers, allowing me to have backups in other locations and I may update them wherever I am as long as I can get online. I am careful about the companies I subscribe to in order to protect my data and intellectual capital.

Want more details about the services and companies I use in the cloud? Visit my site at the link below and you will find a link to a full video complete with links describing the cloud services that I use.

Small Investment, Small Risk, Business Opportunities Do Exist

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The thing investors truly want is an opportunity that costs little to get in but offers big returns and the risks of not getting those returns are small. Typically, 9 out of 10 business opportunities fail. This statistic is quite a well known government statistic. What it means is that if you tried a business attempt 10 times over your life time, there is a good chance that one of them would give you a home run.

But what if you focused on opportunities that were no investment or little investment? The typical approach by most people is to work very hard, get some credit with the bank, save a large amount of money as a deposit and then buy some “going concern” like a diner or a coffee shop that outlays $60,000 to $100,000.

How many times can you make a business attempt if the entry costs are so steep? There is no room for error, either you make it work or lose everything. Typically this type of investment is their first attempt and their capacity and sophistication as a business person is very low. Attempting such high risk endeavors can be hazardous to your health!

Now lets consider business opportunities that only cost a small amount of money, but the returns are expected to be excellent. You could attempt a hundred such opportunities and by the statistic, 10 of the 100 would be winners for you. Playing the odds this way is a smart thing to do.

Some of the best opportunities cost under $1000 and often they can lead to passive income and are able to be reproduced, which can make the project scale-able as you succeed. For example soda vending machines provide quite a cheap way to start a business and the outlay is quite small. The only work you have to do is travel out and clean, restock and collect the money out of the machine.

There are many such possibilities. You could take out some small retail space, making sure your zoning is correct and buy a few used washing machines and a dryer from the auctions. This can be done quite cheaply and the work is only 10 minutes a day collecting the money out of the machine and mopping the floors. You could build up a string of your automated laundry shops across the nation. The point is to be frugal with your investment funds and not be extravagant, like it will be your one and only business attempt.

Social Networking, The Pros and Cons of Social Networks

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Social Networking has become increasingly popular nowadays as there are a lot of sites that offer this service. MySpace and Friendster are two of the most popular sites that aim to build communities of people who share common interests and activities, or who are interested in exploring the interests and activities of others.

THE PROS

A social networking site is like a virtual meeting place where people can hang out and discuss different topics. Anything under the sun, in fact. Some use these networking sites to promote their blogs, to post bulletins and updates or to use them as a bridge to a future love interest.

These are just a few of the reasons why social networking is getting a lot of attention lately — it makes life more exciting for many people.

THE CONS

However, it would be best to make sure that safety and security are the topmost concerns of the social networking site that you currently use. This is because social networking sites require or give you the option to provide personal information such as your name, location, and email address. Unfortunately some people can take this as an opportunity for identity theft. They can copy your information and pretend to be “you” when engaging in illegal activities. Bad news! So be cautious with what you enter into an online networking site.

You could fall into the trap of someone who pretends to be somebody else. For example, they might offer you a job or want to meet up with you just to get your money. This can lead to cyberstalking, where the stalker uses electronic media such as the Internet to pursue or harass you.

THE CONCLUSION

So take your time and be careful in choosing who to trust so you can hopefully avoid this sort of unpleasant thing happening to you. Apart from that, social networking is great thing.

Writing Business Letters – Tutorial 1: Letter Format

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Everyone in business needs to write letters. It’s unavoidable if you want to run your business or just stay in touch with your suppliers and clients. How well … or not so well … you write reflects on you and your business. Write poorly constructed letters with unprofessional layout and format and you will look like a rank amateur, no matter how good you are at plumbing, cooking or whatever it is you do.

If you are a seasoned letter writer who has completed a business communication course, this series of articles is probably not for you. It will help, however, if you haven’t been educated in communication skills. You will be able to improve your writing very quickly just by following a few simple rules.

Letter Format

The easiest, quickest and most efficient letter format is known as “full block” or simply “Block”. A block letter has all its text left justified ie, there are no indents. This method is very popular because it is simple to produce. Here’s an example using Australian address formats – modify it for your own country:

Parker Morgan Finnigan

Lawyers

PO Box 2345

SYDNEY NSW 2000

29 October 2010

Ms Janette Jameison

PO Box 34687

NORTH SYDNEY NSW 2005

Dear Ms Jameison

CONTRACT WITH ACME FINANCE CORPORATION

I refer to our previous correspondence requesting a copy of the contract between you and Acme Finance Corporation.

If you do not provide us with a copy of the original contract, I’m afraid we will not be able to act on your behalf. We need the contract to accurately assess the claims you have made and to question legal staff from Acme Finance Corporation.

Please send us a copy of the contract at the earliest so we can get this matter under way.

Yours sincerely

Parker Johannson

Principal Legal Consultant

PARKER MORGAN FINNIGAN

Whether you use Letter or ISO A4 paper, this format looks good and saves time. Your paper needs to have a border all round of 2.5cm (1″) and you should endeavour to place the total content of the letter so that it is symmetrical on the page ie, don’t have more text in the top half of the page than on the bottom half. A balance of black and white and good position on the page makes the letter look good.

You’ll see that there is no punctuation except within the body of the letter. This is called ‘open punctuation’ because the text is open where punctuation doesn’t add significantly to the reader’s understanding of the letter.

Using Letterheads

Some letterheads I see are poorly designed. While they look good from a graphics and colour perspective, the flow between logo and letters is poor eg, when you run your eye down the left column, there is no, or poor alignment between text and letterhead elements.

If you design a letterhead page that is left or right justified, design it so that the left most portion of the letterhead graphic or text is 2.5cm (1″) in from the left or right sides. The best design is one that is centered on the page. This is because it doesn’t ‘force’ a right or left margin allowing users to set margins of any width that still appear balanced on the page. When you have a short letter you can bring your left and right margin in a little to make the text area look larger.

Tutorial two of this series discusses the parts of a letter.

Copyright 2005 Robin Henry

Booming: Television News Channels in India

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News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.
As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.

Major Players

Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.
The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.
After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.
‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India’s Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer’s right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.
There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.
Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited’s news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.

Regional Leaders

To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD – 4 to DD – 11 and DD – 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.
If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.
Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.

Conclusion

Now the television industry becomes more specific. In this competitive market, channels are targeting specific viewers. News channels attract more viewers beyond their target by producing interactive and interesting programmes. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. After all, advertisements are the bread and butter for the channels. With increased consumer preference for news programmes, television news channels have grown faster than other niche channels. News channels are booming just like sky as the limit. Those days are not far away, when we will get satellite news channel for every major city in India. Staying in abroad, we can update ourselves about all the happening of our hometown. Now news is not restricted to political happenings. It will be extended its limit to every unwanted and hided corners of the society. At last we can reach in the conclusion that anything, which is strange or disgusting, is news. There are no rigid rules, which defines news.

Source:
[http://www.audiovisualcat.net/publicationsing/Q14india.pdf]
http://www.equitymaster.com/research-it/ipo/ndtv.asp
http://www.mouthshut.com/index.php?url=#&image=http://www.mouthshut.com/imagefiles/logo-ms.gif
http://www.screenindia.com/jul25/tele2.htm
http://www.indianembassy.org/indiainfo
http://www.india-today.com/itgroup/
[http://www.studio-systems.com/broadfeatures/JFMA98/NDTV/63.htm]
[http://www.ndtvtravels.com/aboutus.asp]
[http://cnbc-tv18.moneycontrol.com/cnbctv18/about_tv18.php]
[http://www.time.com/time/asia/magazine/article/0],13673,501030818-474534,00.html
[http://www.chennaionline.com/musicnew/Channels/05indiatv.asp]
http://www.prdomain.com/companies/s/sahara_india_pariwar/news_releases/200303mar/pr_sahara_india_nr_20030326.htm
[http://www.scatmag.com/tamreach_sept05.pdf]
[http://www.agencyfaqs.com/media/media_newslets/Media/4899.html].
http://www.iht.com/articles/2005/06/26/business/indianews27.php

MLM Leads – The Top 15 MLM Lead Companies in Network Marketing

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That is a sound of music to my ears. Why? I worked MLM Leads for nearly 8 years, and had great success with them. That is why that I have a pretty good understanding of what really makes a good MLM Lead, and what does not.

In the pursuit of finding these top 15 Network Marketing Lead companies, there were some requirements and considerations that went into the mix. An MLM lead is only part of the MLM Lead Success Formula. There were 5 things that we looked at when we were considering MLM Lead Companies.

What are they?

1) Quality of the MLM lead.

Quality of lead is everything. There are some great looking websites out there that look totally rocking, but we found that the quality of leads when we called them, were less than what you should expect in an MLM lead.

Beautiful site, great looking logo, lousy leads.

That is why we actually had people order leads, and we called them. We called more than one bunch of leads as well. This at least would give us a feeling of consistency or lack of it. The MLM Lead companies we chose were highly consistent in quality of lead, and people who truly were looking for a business. It took us 7 months to complete the research on MLM leads.

2) Training of working the MLM Leads.

Many of the beautiful sites offered no type of ongoing training, and that was something that really needs to be be a part of any good MLM leads programs. There were some that had online training, as well as cds and training series you could purchase. That was good, but the ongoing live training was the best idea, and we found many MLM leads Companies that did just that.

Training also includes scripts, handling objections, presentation, following up, closing, and other MLM leads topics. There are some HOT MLM leads sites out there that truly delivered on this quality of MLM leads training.

3) MLM Leads Support.

The support factor was key. Once the MLM leads were purchased, was there somehow support in case of need? Most had email support, some had live phone support, and some had live instant message support. There were sites that offered no support, and if you had a challenge with your MLM leads, then good luck.

The support should be somehow resolving issues that arise, including bad mlm leads, wrong numbers or emails, and general problems. The MLM Leads companies we found that were the best, had a support system. And some type of guarantee also should be part of the network marketing lead program.

4) Targeted MLM leads.

Many companies had different types of targeted mlm leads, including company specific, live tv leads, local leads, gender specific, product specific, area code specific, among others. Targeted mlm leads are the favorite of the Networkers I talked to, as it gives people a more focused lead, and a more targeted impact.

5) Pricing of the MLM leads.

This was a huge factor in determining many people’s decision to buy. But to be blunt, you get what you pay for. There are many cheap network marketing home business lead companies with cheap leads, but here is a warning:

Be careful. You get what you pay for.

Ask if you can try maybe 15-20 leads to see if they are worth the money. Many companies give free network marketing leads away to try.

Understand that a great MLM lead may cost you several dollars, and rightfully so.

INFERNO Secret:

An MLM lead purchase is NOT a purchase, but an investment in your business. One good MLM lead can produce tens of thousands of dollars in volume and revenues. If you understand that, then the pricing should not be as important as the quality and training of the Network marketing lead company.

And of course, REPUTATION had a lot to do with the selection as well. Some companies that came across really well, when checked on, did not have a very good reputation for MLM Leads and service.

Soooooo:

What are the Top 15 MLM lead Companies? (They are in no particular order, as all are really good as far as our research would tell us.)

INFERNO Secret:

Do your OWN DUE DILIGENCE before you purchase, but these we found are pretty strong as all scored well in the above areas of requirement.

1) Cutting Edge Media

http://www.cuttingedgemedia.com

2) Leads2yoursuccess.com

http://www.leads2yoursuccess.com

3) Networkleads.com

http://www.networkleads.com

4) ProStep MLM leads

http://www.prostepinc.com

5) LeadsLab MLM leads

http://www.leadslab.com

6) Leaders Club MLM leads

http://www.leadersclub.com

7)Traffic Oasis (Need a referral source for this one)

http://www.trafficoasis.com

8) Fast MLM Leads

http://www.fastmlmleads.com

9) Pro MLM Leads

http://www.promlmleads.com

10) NPros (Company specific mlm leads)

http://www.npros.com

11) Jungle Leads

[http://www.jungleleads.com]

12) Optimized Leads

http://www.optimizedleads.com

13) Laser Leads

http://www.laserleads.com

14) Leads Lists

http://www.leadslists.com

15) MLM leads.com

http://www.mlmleads.com

There ARE other good MLM lead companies out there, depending on what you are looking for. But these we found as far as research, were the better ones, and some were beyond exceptional.

MLM leads are a great source of NEW BLOOD for your business. You can find Gold mine after Gold mine, in a good Network marketing lead and great MLM Leads.

Blessings…Doug (c) 2005/ ALL RIGHTS RESERVED

PassionFire Intl

http://www.passionfire.com

http://www.passionfire.com/pf_heat_7.html